Website Audit Checklist.

Purpose

This checklist helps identify structural and communication gaps in a website. It does not provide remediation steps or implementation guidance.

How to Use

• • Review each section
• • Mark each item as Pass, Partial, or Fail
• • Focus on patterns, not isolated issues

Messaging Clarity

• • Homepage clearly states purpose
• • Primary audience is identifiable
• • Services are understandable without explanation
• • Users can identify next step within 5 seconds
• • No ambiguous or generic language blocks meaning

Structural Navigation

• • Menu structure is simple and predictable
• • Users can locate key pages without confusion
• • Contact entry point is clearly visible
• • Pages are logically grouped
• • No redundant navigation paths

Visual Consistency

• • Typography is consistent across pages
• • Layout structure follows a repeatable pattern
• • Visual hierarchy is clear
• • No competing design styles across pages

Performance Signals

• • Pages load without visible delay
• • Layout does not shift during load
• • Core pages behave consistently across devices

Accessibility Signals (Surface Level)

• • Text contrast is visually clear
• • Images appear to include descriptive support
• • Forms are usable without friction
• • No obvious reliance on color alone for meaning

Conversion Readiness Signals

• • Primary action is visible
• • Users are guided toward one clear outcome
• • Contact path is accessible within one interaction
• • No competing calls-to-action