Rebuilt To Work Well - The First Time

Julie Andrea needed to replace a stalled WordPress build with a site she could run herself: every page, photo, and even background-image opacity editable in Sanity, with nothing hardcoded for a developer to touch later.

Client Outcome Statement

Julie went from a half-finished WordPress site to a fully live, self-manageable site at julieandrea.com. Every page, image, and even the Start Here background photo's opacity is editable by her in Sanity, with a working newsletter, contact form, and live YouTube feed. Results to be updated at the 30- and 60-day check-ins.

Personal BrandLifestyleNext.jsSanity CMSAccessibility

Case Story

A concise breakdown of the engagement from challenge to results.

Strategic Roadmap

Pages built: Home, About, Start Here, Blog, Shop, Work With Me, Press & Features, and Contact — 8 pages, each its own Sanity singleton with bespoke, fully editable fields rather than a generic page builder.

Key features: a live YouTube video feed via the YouTube Data API v3, category-filterable Blog and Shop, hover/tap-to-expand Work With Me offering cards with a touch-device fallback, a Sanity-controlled background photo with adjustable opacity on the Start Here page, and a newsletter pipeline with RFC 8058 one-click unsubscribe.

Email: Resend handles contact-form notifications and newsletter signup confirmations, both best-effort sends that never block the underlying Sanity write.

Accessibility: added proper form labels across the newsletter and contact forms (previously relying on placeholder text alone) and verified landmark structure, heading hierarchy, and image/link accessible names sitewide.

Tech stack: Next.js 16, Sanity CMS, Tailwind CSS v4 CSS-first theming, framer-motion for scroll reveals and the mobile nav panel, deployed to Vercel with the frontend and Sanity as backend.

Hard requirement honored throughout: every piece of copy and every image is a Sanity field Julie can edit or remove herself, with nothing hardcoded in the Next.js code.

Results

Live, client-approved and deployed
Newsletter signups: update at 30 days
Contact form submissions: update at 30 days
Lighthouse accessibility score: update after a full Lighthouse run

Insight

Julie's brand already had a voice and an audience; the gap was a site she could actually run herself. Building every page as its own Sanity singleton, instead of a generic page builder, let the CMS match the real shape of her content instead of forcing it into blocks that didn't fit.

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